Prof. Luciano Ciravegna

PhD London School of Economics, MPhil University of Oxford. Honorary Fellow, Henley Business School, University of Reading UK.

More About Me

I am the Steve Aronson Chair Professor of Agribusiness Strategy, and the Research Director at INCAE Business School, Costa Rica. 

My research and consulting work focuses on three areas: strategy; marketing; and value chain sustainability.

My recent research analyzes the resiliency strategies of family firms, and the shift from Just in Time to Just in Case. In the marketing area I have been working on base of the pyramid; customer centric marketing strategies; and brand management in the digital era. 

I am an alumnus of the London School of Economics, the University of Oxford’s St Antony’s College, the Centro Studi D’Agliano, and the United World College

Citations

Publications

News

The octopus that shrank: A historical analysis of how multinationals address policy and contractual uncertainty in a global value chain

RESEARCH ARTICLE

My last paper discusses how multinational enterprises manage political risk, studying 100 years of history of the banana industry in Latin America. Published in the Strategic Management Journal, the top peer reviewed journal in business strategy. We enrich Transaction Cost Economics, examining the role of policy risk as a unique component of the uncertainty faced by firms that have assets in politically volatile countries. Important implications for any firm operating in countries where government policy can change, dramatically, one day to another, putting rents and assets at risk of expropriation.

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